Checkout trust collapse
Payment reassurance is visible too late on mobile, increasing uncertainty at the final step.
Sample Conversion Leak Report
Shopify Checkout Loss Diagnostic
This sample shows the member report format: clear risk scoring, benchmark gaps, leak evidence, and a fix plan that a Shopify operator can act on immediately.
Overall risk
74
High revenue leakage risk. The store shows a checkout drop-off pattern that is 14.2% worse than the category benchmark model.
$12.4kmonthly leak estimate
3critical blockers
48hfirst fix window
Executive Summary
The highest-risk leak is not acquisition. It appears after shoppers show intent: product page to cart is acceptable, but checkout confidence drops when payment, shipping, and return reassurance are not visible together.
Your account is active. Use this report format for scans saved from the dashboard.
Detected Revenue Leaks
Shipping promise gap
Top category operators place delivery and return promises above the fold. This store pushes them below cart intent.
Offer stack confusion
Discount, bundle, and free-shipping incentives compete instead of forming one clear conversion path.
Competitor Benchmark
Your Store
1.2%
Estimated checkout conversion under current friction pattern.
Top 10% Operator
4.5%
Benchmark model for stronger category pages with clearer checkout reassurance.
Priority Fix Plan
- Move payment trust above the mobile checkout fold.
Put wallet, refund, and secure payment cues in the same viewport as the primary checkout action. - Collapse offer messaging into one path.
Use one visible incentive hierarchy: bundle value, shipping threshold, then return guarantee. - Run a 7-day benchmark retest.
Compare checkout completion, add-to-cart quality, and product-page bounce after the fix.